Small roles, big impact! Are cameos the new winning formula for Bollywood? ETimes decodes
Bollywood has increasingly used star-studded cameos to both drive marketing and enhance storytelling. These brief appearances by major actors like Salman Khan in Pathaan and Shah Rukh Khan in Tiger 3 boost audience interest and box office returns. The appeal of cinematic universes and nostalgic connections further contributes to their popularity.
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Aug 21, 2024
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Bollywood has increasingly used star-studded cameos to both drive marketing and enhance storytelling. These brief appearances by major actors like Salman Khan in Pathaan and Shah Rukh Khan in Tiger 3 boost audience interest and box office returns. The appeal of cinematic universes and nostalgic connections further contributes to their popularity.
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