Is Bollywood the benchmark of success for Punjabi artists?
In an ETimes exclusive, we explore whether Bollywood is the ultimate benchmark of success for Punjabi artists. Featuring insights from industry figures like Ammy Virk, Jagdeep Sidhu, Pawan Gill, and more, the article examines the crossover appeal of Punjabi stars, the enduring popularity of Punjabi music in Bollywood, and challenges the stereotype that Bollywood defines ultimate success for Punjabi talent.
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Jul 2, 2024
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In an ETimes exclusive, we explore whether Bollywood is the ultimate benchmark of success for Punjabi artists. Featuring insights from industry figures like Ammy Virk, Jagdeep Sidhu, Pawan Gill, and more, the article examines the crossover appeal of Punjabi stars, the enduring popularity of Punjabi music in Bollywood, and challenges the stereotype that Bollywood defines ultimate success for Punjabi talent. 
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