Hollywood union strikes deal on AI voice replication

SAG-AFTRA and Narrativ reached an agreement allowing actors to license AI-generated voice replicas for ad use, ensuring performers get paid and control usage. While some may decline, the deal safeguards interested actors' rights. This follows concerns over AI misuse and legal measures like the NO FAKES Act addressing unauthorized voice replication.

Hollywood union strikes deal on AI voice replication
SAG-AFTRA and Narrativ reached an agreement allowing actors to license AI-generated voice replicas for ad use, ensuring performers get paid and control usage. While some may decline, the deal safeguards interested actors' rights. This follows concerns over AI misuse and legal measures like the NO FAKES Act addressing unauthorized voice replication.